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The cellar, the markups and availability, inside the same menu.

Every label with its cost from invoices, the real markup, the bottles in the cellar and the price by the glass. The wine list updates itself, and when a wine runs out it disappears from the menu before the customer orders it.

Book a demo The real markup
Cost from the distributor's invoicesBottle or glass, by the ounceAvailability on the menu in real time
Wine list64 labels · 412 bottlesFrom the cellar
LabelIn the cellarCostOn the menuMarkup Provence RoséRosé · 202418$7.20$22.003.1× Sonoma ChardonnayWhite · 202324$8.40$24.002.9× Napa Cabernet ReserveRed · 20202$14.00$38.002.7× Russian River BrutSparkling9$19.50$42.002.2× Oregon Pinot GrisWhite · 202430$6.10$19.003.1× Lodi ZinfandelRed · 20240$5.80$16.00sold out
The cellar updates from packing slips and the POS, like the inventoryRemove from menu
Today

The wine list is a file from two years ago.

It gets printed once, with the prices of the time. The markup is a guess, availability is known by the waiter who goes to look in the cellar, and the customer orders a red that ran out last week.

  • Printed once

    Purchase costs have changed, prices haven't.

  • Markup by guesswork

    Nobody knows which bottle really pays.

  • Availability from memory

    The waiter goes down to the cellar to check.

The list, today
Labels on the list64
With updated cost0
Sold out but still on the list?
ZinfandelSold out for 8 days, still on the list
The markup

The real markup, bottle by bottle.

The cost of every label comes from the distributor's invoices, so the markup isn't the one you remember: it's today's. When a wine goes up and the list price stays put, you see it before the margin disappears.

Markup per labelTarget 3×
Rosé3.1×
Chardonnay2.9×
Brut2.2×
Oregon Pinot Gris3.1×
Cabernet2.7×
The cost comes from invoices: the markup is real, not rememberedBrut $48

The mark is your target, the bar is reality.

You decide a target markup per category, and every label is measured against it. The Brut has dropped to 2.2× because the distributor raised prices twice: you raise the price, change label, or keep it as a draw. But you know.

  • Cost from invoices

    Every distributor's packing slip updates the bottle's cost.

  • Target per category

    Sparkling, whites, reds: three different markups, three marks.

By the glass

By the glass, stock goes out by the ounce.

The bottle is bought whole, the glass is sold at 5 oz. Ordinoo knows the content and the glass size: every glass rung up at the POS takes its share out of the bottle, and the markup per glass calculates itself.

  • Bottle, glass, magnum

    You set the sizes once.

  • From the POS to the cellar

    The glass sold comes off the on-hand, by the ounce.

See Inventory
By the glassIt converts
BottleSonoma Chardonnay
Cost$8.40
Content750 ml
In the cellar24
5 oz pour5 glasses per bottle
Cost per glass$1.68
Price per glass$6.00
Markup3.6×
A glass sold takes 5 oz out of the cellar, not a bottle
The cellar

The cellar is an inventory that sits on the menu.

Bottles come in from packing slips and go out through the POS, like everything else. The difference is that here the customer sees the on-hand too: when a wine is running out, the menu says so, and the draft order is already ready.

  • In from packing slips

    The distributor delivers, the cellar updates.

  • Out through the POS

    Bottle or glass, by the ounce.

  • The menu knows

    "Last bottles" before it runs out.

One bottle, one weekIt's written
Tue 412 bottles of Cabernet arrivedPacking slip 5580, Northline Distribution, $14.00 eachgoods in
every eveningSold through the POS, bottle or glass7 bottles and 15 glasses in a weekdepletion
Sat 82 left: below parCovers two days, in the draft order for Mondaypar level
Sat 8On the QR: "last bottles"The menu knows before the waiter doesmenu
Mon 10Order to Northline Distribution ready12 bottles, delivery Wednesday: you send itdraft
Twenty minutes

Bring us your wine list,
let's see the real markups

We connect the distributor's invoices and put the list next to today's costs: which bottle pays, which one is stuck at a markup from two years ago. Free and no strings attached: if it's not for you, we'll tell you ourselves.

Book a demo Write to us
  • Your wine list
  • The costs from the distributor's invoices
  • The real markup, label by label
Where it continues

Where the cellar lives.

QR code menuThe list, on the customer's phone.InventoryThe cellar is a on-hand.VendorsThe distributor and their price increases.
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