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The menu born from the recipe book, always up to date.

Prices, descriptions and allergens come from the recipes. Change one thing in the recipe book and the QR on the table, the printable version and the labels all change together. And the menu tells you what customers look at.

Book a demo One single place to change
Prices and allergens from the recipe bookQR in real time, PDF whenever you wantWhat they look at and what they order
QR code menuMarta's TrattoriaFrom the recipe book
Margherita glutenmilkPeeled tomatoes, fresh mozzarella, basil$8.00
Carbonara gluteneggsmilkPancetta, pecorino DOP, eggs$12.00
Amatriciana glutenmilkPancetta, pecorino, tomato$13.00
Fried calamari fishglutenCalamari, flour$18.00
Tiramisù eggsmilkglutenMascarpone, ladyfingers, coffee$6.00
On the table
ordinoo.menu/damartaSame menu, updated in real time
Carbonara$12.00
Allergensgluten, eggs, milk
Updatedyesterday, 6:40 PM
Prices and allergens come from the recipe book: one single place to changeCarbonara $13
Today

The menu is printed, and already out of date.

You change the price on the paper menu in September, on the website in October, on the chalkboard never. The allergens are on a separate sheet. And when pancetta goes up, the carbonara stays at $12 until someone notices.

  • Three menus, three prices

    Paper, website and chalkboard don't say the same thing.

  • Allergens on a separate sheet

    Which nobody updates when a recipe changes.

  • The price doesn't follow the cost

    Food cost goes up, the menu stays put for months.

The menu, today
Versions in circulation3
Prices that don't match5
Allergens up to date?
Carbonara at $12Costs 3.36: margin down
One single place

Change it in the recipe book, it changes everywhere.

The menu isn't a separate document: it's the public view of the recipe book. Price, description and allergens come from there. If you raise the carbonara or drop the pecorino, the QR on the table, the printable menu and the label update together.

One change, three placesRecipe book
In the recipe book
Carbonara, price$12.00
Pecorino1 oz
Allergensgluten, eggs, milk
On the menu, on the QR, on the label
Menu at the table$12.00
QR code$12.00
Allergen label3 allergens
You change it once, and don't have to remember where else to change it

The QR is always right, you reprint the paper when you want.

The menu on the customer's phone is the current one: today's prices, available dishes, the allergens of this recipe. The printable version is ready at the same moment, with the same design, for when you decide to reprint.

  • In real time

    The sold-out dish disappears from the menu, no crossing out.

  • Printable in one tap

    Same design, PDF ready, whenever you decide.

What they look at

The menu tells you what they look at and what they order.

Every view from the QR is data: which dishes get looked at, which get ordered, which get ignored. Crossed with POS sales and with the margin, it tells you what to push up and what to rethink.

  • Views and sales

    A dish that's looked at and not ordered has a price problem or a photo problem.

  • With the margin alongside

    Move up what pays, not just what's popular.

What customers look at, this weekFrom the QR
Carbonara1,240
Margherita1,040
Fried calamari870
Tiramisù770
Amatriciana600
The tiramisù gets looked at a lot and ordered little770 views, 58 sales: it's at the bottom of the pageMove up
The menu is data too: what they open, what they order
Twenty minutes

Bring us your paper menu,
we'll put it on a QR code in twenty minutes

We photograph it, the items link to the recipes, and the QR is ready with the right prices and allergens. From then on it updates itself. Free and no strings attached: if it's not for you, we'll tell you ourselves.

Book a demo Write to us
  • We photograph the paper menu
  • The items link to the recipes
  • The QR ready, with allergens
Where it continues

Where the menu comes from.

Recipe bookPrices and allergens start here.F&B CostThe margin next to the dish.Wine listThe cellar, in the same menu.
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